Kintera Inc., a provider of software as a service to nonprofit organizations, has announced the launch of its Communities of Giving Web, which is designed to serve as a tool to drive new donors and volunteers to nonprofits. The Communities of Giving site features directories of charities, causes, and events, in an effort to attract consumers to the interactive area where they can connect with causes and organizations.
Created to build communities around causes, www.kintera.org connects individuals with each other, and with charities. From the site, consumers can: Learn about charitable causes from a directory of organizations; Contribute securely online to a charity; Promote a favorite cause with a personal online "causzine;" and Connect with others through online community tools.
Nonprofit organizations can use Kintera's Communities of Giving Web site for: Publishing content to the directories; Educating more people about their cause; Improving their relationship with existing supporters; Increasing the size and frequency of donations; Driving more traffic to their Web site; and Recruiting new donors and volunteers.
The Kintera Media Network, featuring city and regional magazine partnerships throughout the US, will play a role in promoting the www.kintera.org site. To help generate traffic to the Communities of Giving site, Kintera recently introduced the Kintera Charitygift card, which allows gift recipients to select online the charity to receive their donation. In addition, the Communities of Giving site serves as a directory of charities for workplace giving campaigns, which is also expected to drive consumer traffic.