Earlier this year we heard about Amazon's plan to provide free or low cost ebooks to buyers who purchase a hard copy, and now it is a reality. Amazon launched Kindle MatchBook on Tuesday, October 29, which gives customers the option to buy--for $2.99, $1.99, $0.99, or free--the Kindle edition of print books they have purchased new from Amazon. Over 70,000 books are enrolled in Kindle MatchBook.
Now customers can see all of their print books that are eligible for the Kindle MatchBook edition. Customers can also see when a book is eligible for Kindle MatchBook on the book's detail page. Print purchases all the way back to 1995--when Amazon first opened --will qualify once a publisher enrolls a title in Kindle MatchBook.