Kentico Software, a web content and customer experience management provider, announced the release of Kentico 8.1, featuring a variety of new enhancements. With new "Buy X, Get Y" discount capabilities, Kentico 8.1 also offers customers new ways to maximize their online sales.
Kentico 8.1 allows anyone to deliver the right marketing message at the right time on any digital channel. With personalization, segmentation, and other capabilities, Kentico allows users to manage all their digital marketing efforts in a unified way across all their marketing tools from a single environment that can integrate with real-time CRM and ERP data for the highest level of personalization. Kentico 8.1 includes all the components for integrated marketing efforts online, including WCM, e-commerce, online marketing, online communities, intranet, and collaboration.
The latest enhancements include "Buy X, Get Y" discount capabilities and live tiles and dashboard improvements. LinkedIn integration allows marketers to manage their LinkedIn company profiles directly from Kentico. SharePoint integration improvements brings support for the latest SharePoint versions including SharePoint Online and other improvements, such as the ability to set up multiple SharePoint connections for the same Kentico site. The update also lowers the performance footprint of Kentico Online Marketing modules, such as Contact Groups and Scoring, to bring higher website performance, including faster response times and ability to handle more peak traffic.