Kenshoo and Hootsuite Team Up to Enable Unified Tracking and Attribution Across Social and Other Digital Media

Oct 13, 2015

Kenshoo, a provider of agile marketing solutions, announced a global partnership with Hootsuite, a widely used platform for managing social media,  to help marketers better understand, attribute, and optimize the combined impact of their paid and owned social media marketing. Marketers can now use Kenshoo's Infinity Suite to monitor traffic and conversions from organic social media activity sent from Hootsuite, alongside paid social media activity metrics and other complementary digital campaigns.

With Hootsuite and Kenshoo, paid and owned social media marketing teams can collaborate in real-time, share insights about advertising and organic social content performance, and optimize the impact of paid campaigns.