Kenshoo Unveils Infinity Tag for Advanced Access to Customer Purchase Journey

Jan 19, 2016

Kenshoo, a provider of agile marketing, announced its new Infinity Tag, an upgraded conversion pixel enabling marketers to better understand the role their digital campaigns played in customer transactions. Marketers using Kenshoo's Infinity Suite can now optimize their digital marketing campaigns with a level of insight unparalleled from other industry solutions. Infinity Tag helps elevate campaign performance by moving beyond currently accepted key performance indicators (KPIs) like total revenue to more granular conversion and attribution insights that inform optimization strategies.

Marketers can now track and report on all relevant data at the time of conversion, not just revenue and margin, but number of items in cart, new or returning customer, or the category of the purchase. They can also create new conversion metrics to optimize and report on, such as revenue from new vs. existing customers. Marketers can also improve attribution by defining which conversion fall within/without the goals of the campaign

For example, a retailer's campaign on Google and Facebook intended to sell running shoes could generate clicks leading to purchases of neck ties. Marketers can now track how much of the revenue generated by the campaign came from sales of running shoes vs. non related items, enabling corrective actions for optimizing the campaign to better drive consumers toward the specific goal.


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