Kenshoo Social Demand-Driven Campaigns Automate Facebook

Oct 01, 2013

Kenshoo Social, a social marketing platform, unveiled its latest innovation, Demand-Driven Campaigns. Kenshoo Social Demand-Driven Campaigns (DDC) enables direct response marketers in retail, travel, education, and other industries to easily create and manage product-specific advertising on Facebook based on demand signals of top performing products from marketers' internal systems, Product Listing Ad (PLA) campaigns, and general paid search efforts.

In addition to quickly creating and activating Facebook ads for top performing products, Demand-Driven Campaigns can also help marketers keep social ad campaigns updated over time by using dynamic product attributes to create customized ad copy and images. Furthermore, Kenshoo Social DDC supports all Facebook audience targeting options, such as Partner Categories, Lookalike Audiences, and Custom Audience exclusion, enabling advertisers to granularly define and target new prospects as well as existing customers.