Kenshoo Social Becomes Twitter Ads API Partner

Jun 26, 2013

Kenshoo Social, a social marketing platform, announced it has integrated with Twitter's Ads application program interface (API) and earned the designation of Twitter Ads API partner. This furthers Kenshoo Social's commitment to providing brands and agencies with solutions for social media marketing and expands on the performance tracking of Twitter paid and owned media.

Kenshoo Social also recently published a commissioned study conducted by Forrester Consulting, "The Key to Successful Social Advertising," which found that while organic posting is the most popular social media tactic, paid advertising is the most successful.

Kenshoo Social will integrate the Twitter Ads API directly into its social advertising platform, enabling clients to deploy Twitter Ads campaigns with the same level of tracking and analytics they're accustomed to from other managed social media channels