Kenshoo Launches Strategic Alliance with Omnicom Media Group in EMEA Region to Create Digital Centers of Excellence

Mar 26, 2019

 Kenshoo, a global marketing technology platform, and global media network Omnicom Media Group announced a partnership in the EMEA region (Europe, the Middle East and Africa) to create Digital Centers of Excellence (DCOEs). Through this relationship, the two companies will jointly develop research, campaign auditing and retail immersion workshops, as well as collaborate on employee training and accreditation to improve performance across the most engaging digital advertising channels. The DCOEs will deliver results for clients by offering access to alpha and beta programs, retail playbooks and joint product roadmaps while ensuring their campaigns benefit from the advantages of centralized, cross-channel management buoyed by data science technology and personnel from both companies.

The DCOEs are designed to help agencies and marketers yield insights and efficiencies across three premium and fast-growing digital advertising channels – search, social and e-commerce advertising, supporting the need to manage complex, multi-channel campaigns in unison even amid siloed organizational structures. Marketers consider Kenshoo’s software the gold standard for solving this challenge and benefit from improved in-channel performance from cross-channel signals and intelligence.

These new DCOEs will benefit organizations throughout Omnicom Media Group, including the full-service media networks OMD, PHD and Hearts & Science as well as a number of specialty media communications companies.

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