Kenshoo Launches Infinity Suite

Mar 05, 2015


BEST PRACTICES SERIES

Kenshoo announced the launch of the Kenshoo Infinity Suite as part of its transition from provider of advertising technology point solutions to holistic enterprise marketing software. With the Kenshoo Infinity Suite, brands can become agile marketers and maximize customer lifetime value through search, social, mobile and display advertising.

Over the years, Kenshoo has invested in mobile by building software to help marketers optimize their investments across the biggest global suppliers of mobile advertising including Google, Yahoo, Bing, Facebook, and Twitter. In September 2014, Kenshoo acquired Adquant, a platform for mobile app and gaming advertisers on social media. Today, through a partnership with AppNexus, a technology company that provides trading solutions and powers marketplaces for internet advertising, Kenshoo clients can now activate search and social data across display and in-app placements on exchanges like MoPub, Nexage, and other select inventory sources.

The Kenshoo Infinity Suite provides enterprise software licensing options to drive lower total cost of ownership by eliminating single point solutions. It aims to provide more value to clients through packaging all performance and optimization capabilities into one single offering.

(Kenshoo.com/Infinity)