Kenshoo Fully Supports Google's Expanded Text Ads

Jul 07, 2016

Kenshoo, a provider of agile marketing solutions, now offers full support for Google's Expanded Text Ads (ETAs). Since its initial launch in May, Kenshoo says more than 45 advertisers in the Internet Retailer Top 1000 have deployed ETAs through Kenshoo, with over 3.5 million ETAs served and as much as 40% of weekly keyword ad spend being used for testing and optimizing this new ad format.

Kenshoo says it is the first multi-publisher technology solution capable of creating, editing, viewing, optimizing and tracking ETAs in a single native unified experience. Google's ETAs offer advertisers more prominent headlines, longer descriptions and automatic display URL inclusion. These upgrades help "ads work harder across screens, especially for the on-the-go mobile consumer" who wants to know exactly what an advertiser is offering before tapping the ad, according to Google.

According to Kenshoo, more than 400 additional advertisers have recently onboarded to Kenshoo's full platform support to begin testing with ETAs before the fall shopping season gets underway.