Digital marketing software company, Kenshoo, announced new impression-level measurement capabilities through its Kenshoo Social program across Facebook Premium and marketplace ads. With this new innovation, the company says the impression-level measurements will help marketers determine the full impact of Facebook ads on consumers.
Kenshoo Social can append view tags to ads delivered through the Facebook ads API and provide reporting on any conversion event that may have included a Facebook ad impression in the path to conversion. Using this information, marketers can apply differential credit to both impressions and clicks associated with conversions. This program is available now.