Kenshoo Announces Holiday Performance Program for Advertisers and Agencies

Jul 26, 2016


BEST PRACTICES SERIES

Kenshoo, a provider of agile marketing solutions, announced the launch of its 2016 Holiday Performance Program. The program aims to help retail and e-commerce marketers improve performance according to specific advertising criteria relevant to the client's business. According to Kenshoo, previous program participants saw revenue increases of over 30% during the holiday season.

The 2016 Holiday Performance Program, led by Kenshoo Success Advisors, promises to help advertisers optimize the effectiveness of their increased spend by:

  • Assessing client-specific diagnostics to determine how well various ad formats perform relevant to the client's audiences
  • Delivering educational sessions focused on best practices for driving performance
  • Creating strategic guidelines for optimal execution during the holiday season

Agencies have a different set of needs as they craft a diverse set of approaches with their clients. Kenshoo's program offers specialized segment reviews with agencies to enable more informed decisions about which ad formats may be optimal for each segment.

(Kenshoo.com)