Kenshoo, a provider of digital marketing technology, announced updated functionality for Kenshoo Enterprise and Kenshoo Editor, including enhanced support for Google AdWords, Google Product Listings Ads, as well as the Yahoo! Bing Network.
Kenshoo Enterprise now features increased support for Google Product Listing Ads (PLAs), with enhanced reporting capabilities and Google Merchant Center integration. By the end of March, Kenshoo Enterprise will also fully support Google API functionality for enhanced campaigns. To activate the new functionality released in Kenshoo Enterprise, clients can leverage Kenshoo Editor, a cross-channel desktop editor. Kenshoo Editor enables bulk campaign management in a "copy and paste" environment.