Kenshoo Acquires Adquant

Sep 17, 2014


Kenshoo, a provider of predictive marketing software, announced it has acquired Facebook Preferred Marketing Developer (PMD) Adquant, a software-as-a-service (SaaS) platform powering social campaigns for many top grossing mobile apps and games. Kenshoo and Adquant share an engineering-driven approach to innovation, and the combined offering provides solutions for advertisers, agencies, and developers around the world.

Adquant delivers advanced solutions for mobile applications and customer lifetime value optimization, and boasts deep penetration within the gaming vertical. These attributes provide a complement to Kenshoo's enterprise software, global footprint, and operational scale.

As part of the acquisition, Adquant executives and other key personnel will join the Kenshoo team. Adquant clients will continue to manage their programs through Adquant's platform for gaming and mobile as well as take immediate advantage of Kenshoo's scale and cross-channel marketing solutions. Over time, the Adquant and Kenshoo products will be integrated to provide clients with holistic digital marketing capabilities.