Kapost, a content marketing software platform, announced that it has secured $5.6 million of funding from new investors Lead Edge Capital and Floodgate, as well as from existing investor, High Country Venture. The growing Boulder-based company is profitable and has 100+ customers, brands such as Intel, AT&T, Oracle, Allstate, General Mills, and Lenovo.
New distribution channels for content marketing are emerging constantly, and each requires content in various forms to attract the right audience. This increased demand for content has created a need for more process management and analytics tools. Kapost has emerged in this space and plans to use the new funds to scale the organization.
Kapost structures every step of the content marketing process in a single platform, including planning and organization, production, distribution, and performance measurement. The tool provides a solution for marketing teams to manage all their content whether social, blog posts, ebooks, videos, etc., and includes an analytics suite .