Kanoodle Launches Expanded Taxonomy

Jan 20, 2006

Kanoodle has announced the launch of its expanded content taxonomy and new user interface. The improved content taxonomy increases granularity by 1,250 percent, going from 1,200 topics to 15,000. This enhancement is designed to allow advertisers to leverage their existing keyword lists to build their Kanoodle content-targeted campaigns. To accompany the launch of this taxonomy, Kanoodle has also made improvements to its user interface to help clients better manage their sponsored links programs. Advertisers need only to supply Kanoodle with their search keyword list. The list will be analyzed; Kanoodle will provide advertisers a list of topics that best match their individual site and campaign.