Kaltura Survey Reveals Demand for Video-Ready Enterprise Software

Dec 09, 2014

Kaltura Inc., provider of a video technology platform, has published its inaugural State of Video in the Enterprise report, detailing the results of a survey into the use of video in organizations across the globe. The survey reveals strong support for enterprise software to be video ready: 75% of the 300 respondents say that integrating video into organizations' existing tools and applications is important, and that this capability will play an important role in the near future.  

The report also found that video has a positive ROI, with more than 87% of respondents stating that video improves knowledge sharing, communications, and employee creativity.  A typical employee watches seven hours of work-related video each month and creates, on average, almost three hours of video per month. The worlds of synchronous and asynchronous video are converging, with the advent of anytime, anywhere, and on any device. Accordingly, 85% of respondents indicated that recordings of training and virtual classrooms would be very useful for on-demand viewing.

The ability to create and view video content on mobile devices is becoming increasingly important for organizations: 62% of respondents consider it very important to be able to watch webcasts on mobile devices, while 40% view the ability to broadcast webcasts from mobile devices as very important. Additionally, 70% of respondents say there is value in a standalone "Youtube-like" video portal to serve as a centralized storage location, facilitating video search and management.