Kaltura Annual Enterprise Video Survey Reveals Need for Employees to Develop Strong Digital Video Communications Skills

Dec 10, 2015

Kaltura Inc., provider of a video technology platform, unveiled highlights from its latest State of Video in the Enterprise research study. The research looks at the value organizations place on video and demonstrates the importance of video communication skills for today's workforce. The survey also finds that employee-generated video content is expected to become an important business tool within the next three years.

Specifically, 95% of the enterprise respondents felt that video skills were important for employees, with 83% stating that employers should encourage employees to improve their video skills. According to respondents, the responsibility for training employees in video creation, editing and communication should also extend to the education sector, with 82% saying schools should teach digital video skills to students to ensure they are ready for the workplace.

Allied to this is the belief, held by 75% of respondents, that employee-generated content will become an important business tool within the next three years. Interestingly, a core of early adopters -- just over a quarter of respondents (26%) -- already spend between 30 minutes and two hours a month creating video content.

Unsurprisingly, the viewing of workplace video content is much more commonplace, with 70% of respondents watching between 30 minutes and 10 hours a month. Overall 64% reported watching more video this year than last, and almost half (47%) reported that they have created more video this year. In addition, 84% of respondents expect mobile devices to become the primary viewing device for enterprise video within three years, while 38% also see mobile devices becoming the primary device for video creation within this timeframe. Easy to use video capture tools were cited by 76% of respondents as the best way to further adoption and help employees to more effectively communicate and share knowledge using video.

Measuring video ROI is still very much a work in progress for many organizations but almost half (42%) said that they currently rely on usage statistics, while 32% use surveys and feedback. Interestingly, 22% of respondents reported that their organizations already rely on more sophisticated, outcome-related approaches to measuring Video ROI.