Kalio Inc., formerly D.M.insite, will introduce an application for mobile ecommerce. The KalioMobile application will unify mobile and online retail sites, because online retailers will not need to create a separate mobile infrastructure. Instead, "customers can manage their mobile site as an extension of their primary website," according to Kalio co-founder and chief executive officer Larry Kavanagh.
Since users can manage content, promotions, and inventory for both sites simultaneously, Kalio expects this application to improve sales, boost efficiency, and cut costs. Based on the Software as a Service (SaaS) model, KalioMobile aims to be user-friendly, allowing merchants to sign in, make necessary changes, and monitor their sites. Kalio has developed and delivered SaaS ecommerce applications, like KalioCommerce, since it was founded in 1999.