Kahuna, a mobile marketing automation company, announced an expansion of its platform. Kahuna's new AtoE Testing and Push Response Tracking tools provide unprecedented insights into the effectiveness of mobile marketing campaigns, allowing marketers to deliver the right message at the right time. The company secured $11 million in Series A funding from Sequoia Capital. Sequoia partner Omar Hamoui, the founder of AdMob, has joined Kahuna's board of directors.
Kahuna's AtoE Testing uses A/B testing to help marketers efficiently direct energy and resources. With AtoE Testing, marketers simultaneously test five different messages against a control group in order to glean feedback on what resonates with consumers so that marketers can determine which message is best at every point in the customer lifecycle.
Kahuna also created a tool to gauge exactly how push messages are received by respective audiences. Push Response Tracking digests a myriad of inputs, including reactions to every push message. Kahuna then runs a proprietary algorithm, to provide hard data and a definitive answer to how audiences respond to campaigns.