JupiterResearch Releases Vertical Search Report

Feb 25, 2005


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JupiterResearch, a division of Jupitermedia Corporation, has releases a new report, "Vertical Search: Early Marketers Will Reap Rewards of Low Pricing," which projects that the search industry will develop in much the same way historical media markets before it have, with the broad-based search engines spawning a raft of vertical search engines dedicated to specific categories.

The report finds that paid search spending in the US is highly concentrated; just four categories--retail, financial services, media and entertainment, and travel--accounted for 79% of the $2.6 billion spent on paid search in 2004. In the search market overall, rapidly rising keyword prices on broad-based search engines will soon stabilize and industry growth will depend substantially on the incremental value provided by vertical search engines, according to JupiterResearch. The JupiterResearch report enumerates the top search marketing categories, analyzes the reasons why certain categories contribute disproportionate amounts of spending, and recommends strategies for media firms, advertisers, and their agencies to apply to vertical search initiatives.
(www.jupitermedia.com; www.jupiterresearch.com)