New research from Jupiter Research, a division of Jupitermedia Corporation, indicates that by 2008, the market opportunity for Web content management will be $2.8 billion. According to Jupiter Research's latest report entitled "Web Content Management: Covering the Essentials, Avoiding Overspending," over-complicated, end-to-end packages can as much as quintuple Web site operational costs over human alternatives. In fact, 61% of companies who have already deployed Web content management software still rely on manual processes to update their sites. The essentials of Web content management, which Jupiter Research defines as lending structure to content, supporting pre-existing process and separating content from presentation, are not being met cost effectively. The new report, part of the Jupiter Research Content Management Coverage Area, is intended to help companies make the right decisions about buy versus build, vendor selection, and cost-effective implementation. Jupiter Research also advises vendor clients in the content management space on how to effectively target their solutions to best capture the market and its evolving needs.