Juice Mobile Integrates Wikia and Grandex Into Its Mobile Programmatic Direct Platform

Nov 20, 2014

JUICE Mobile, a mobile advertising and technology firm, announced the integration of Wikia, and Grandex Inc. into Nectar its programmatic direct platform. Nectar is a programmatic direct solution built specifically for mobile. According to the company, the addition of these two premium publishers-as well as several others-to Nectar increases the platforms available mobile inventory by over one billion new impressions.

Wikia brings over 300,000 fan communities focused on topics ranging from video games to lifestyle, Wikia to Nectar. Grandex brings a millennial audience to Nectar, complementing Wikia's dynamic inventory. The addition of Grandex adds over 200 million impressions and two properties that sit in the Quantcast top 100, says JUICE.