John Wiley & Sons, Inc. Offers "For Dummies" Brand for Custom Business Content Solutions

Jan 29, 2015


For Dummies, a Wiley brand, now offers custom digital products as part of its line of Dummies B2B services for businesses. Partnering with Dummies B2B services allows businesses to leverage the recognition of the For Dummies brand to achieve their marketing and communications goals. In addition to custom print content, adverting, sponsorships, and brand licensing, businesses can now also take advantage of a range of digital products from Dummies B2B including: videos, infographics, and mobile applications.

Customers like Coca-Cola, Deloitte, M&M Merchandiser, and Google UK have used Dummies B2B services to grow their businesses. Glassdoor, a jobs and recruiting marketplace, ecently partnered with Wiley to create an ebook targeting marketers, recruiters, and HR professionals.