Jive has announced Jive Market Engagement, a tool that combines social media monitoring and social business software. Jive's Market Engagement Solution helps organizations implement a unified social media strategy to participate in conversations with customers. The new tool brings together information from Twitter, Facebook, blogs, and other online sources, enabling companies to monitor brand or product issues and competitive threats.
Marketing teams use an integrated social media monitoring platform powered by Radian6 to listen across the social web for real-time dialogue about and around a brand. The monitoring platform locates discussions about an organization on blog posts, videos and photos, forums, mainstream online news, and micromedia like FriendFeed and Twitter.