JUICE Mobile and Mediaocean Partner to Provide Mobile Programmatic Direct Solution

Jan 27, 2015

JUICE Mobile, a mobile advertising and technology firm, and Mediaocean, a software provider for the advertising world, announced a partnership to integrate JUICE Mobile's programmatic direct platform, Nectar, into Mediaocean's Prisma. The companies say the integration puts mobile inventory from premium publishers at scale directly in front of media buyers.

Mediaocean's clients use Prisma as a single integrated workflow for managing their entire campaign lifecycle--from researching and planning, to measuring ad effectiveness and more. By integrating with Nectar, Prisma users will be able to manage Nectar campaigns holistically within their Prisma workflow.

For JUICE Mobile, this partnership means distribution of Nectar's mobile inventory to the agency media planners and buyers powering the largest mobile market in the world. 

Mediaocean's Prisma streamlines the RFP process and offers programmatic direct access to guaranteed inventory. With the integration of Nectar, agencies and advertisers working in Prisma can now transact JUICE Mobile's premium mobile inventory in five simple steps, reducing the time it takes to make their digital buys and allowing advertisers and publishers to maintain complete control of their buy. 

(Mediaocean.com, juicemobile.com)