JUICE Mobile Adds Audience Segments to Nectar, Powered by Krux

May 07, 2015

JUICE Mobile, a mobile programmatic direct technology firm, and Krux, a next-gen data management platform (DMP), announced a partnership that enriches the inventory within JUICE Mobile's mobile programmatic direct platform, Nectar, with unique publisher-defined audience segments supplied by Krux. The offering, which is currently in a closed beta trial with select publishers and trading desks, will be extended to other partners in the coming months.

Through the Krux-powered Nectar offering, publishers are assured that any audience-based inventory placed in Nectar is safe from data leakage and is managed by a strict, policy-controlled framework. Advertisers have access to a variety of audience segments, previously unavailable on mobile programmatic direct inventory. JUICE Mobile and Krux plan to extend the program to more publishers and advertisers in the coming months.