It's Greek to Me: ECXtra Olympic Roundup

Aug 13, 2004

A roundup of how some digital content companies are involved in the 2004 Olympic Games in Athens.

Acotel Group Offers AP Coverage of Olympics to Mobile Subscribers
Acotel Group, a provider of value-added mobile infotainment services, has announced multimedia messaging services (MMS) for athletically-minded mobile users. Fans can now subscribe to receive Associated Press coverage of the Athens summer games on their mobile phones as well as related sports-themed mobile entertainment in the form of ringtones, wallpapers, and mobile games. Acotel Group's sports news and entertainment services around the Athens summer games will be a combination of multimedia, text message, and pay-per-download. Subscribers will be able to access breaking news and headlines, previews, schedules, results, and other pre- and post-event coverage, including opening ceremonies, from AP's onsite team at the Athens summer games.

Starting August 13th, mobile users can subscribe to Acotel's sports and entertainment services around the Athens summer games by sending a text message containing the words 'SPORTS ON' to the number 69999. Beginning the following day, news and information from the Athens summer games will be delivered to the subscriber's mobile handset as it happens, each day, seven days a week as a premium Short Messaging Service (SMS). Alternatively, mobile users can choose between two different subscription-based packages for the duration of the Athens summer games. These subscription packages provide users a complete set of services including Daily SMS, for breaking news from Athens, and Daily MMS, or Multi-Media Messages, containing schedules, medal tables, picture albums, and stories as well as sports entertainment-related content. Athens summer games will be available in the US to mobile subscribers of all the major carriers between August 13th and August 30th, 2004.

InfoSpace Powers Private-Label Web Search and Toolbar for
InfoSpace Search & Directory, a Web search and online directory services provider and a business of InfoSpace, Inc., has announced that it will provide its Private-Label Web Search and Search Toolbar for NBC's 2004 Olympics Web site. By deploying InfoSpace's Metasearch and Toolbar, hopes to better meet the needs of its site visitors during the course of the 2004 Summer Olympic Games. As part of this agreement, site search results provided by Fast Search & Transfer (FAST) will also be presented on relevant Web search results pages. FAST Data Search for Site Search will aggregate the site's data and apply third generation relevancy algorithms in an effort to present visitors with relevant data as soon as it becomes available. Users who download the Toolbar will have access to a variety of services available from anywhere on the Web. The Toolbar resides within a user's Web browser and includes a scrolling NBC Olympics news ticker to help fans continually monitor news and developments. Clicking on a headline within the news ticker takes users directly to the full story at