Issuu Acquires MagmaHQ

Mar 19, 2013

Digital publishing platform Issuu announced its acquisition of Magma, an editorial platform that enables writers, editors, advertising salespeople, and art directors to collaborate in organizing, laying out, and proofing publications.

Users gain entry to Issuu on their iPhone, iPad or laptop, and can flip through, tag and share content for free with friends on Twitter, Facebook and other social channels. Magma will allow editorial teams to produce content more quickly and with fewer errors through its suite of editorial services packaged in a flatplan. The tool allows users to view where articles and ads are placed, move pages, and track receipt of articles; collaborate on laying out, editing and proofing copy; determine how many ads need to be sold and track status of ad sales; load articles, ads, and photos into the desktop publishing application InDesign.