Is Google Bringing Censored Search to China?

Aug 02, 2018

Most of the western world takes Google for granted—so much so that “Google” has become synonymous with search. While Europe has been fighting back against the power of the search giant, people in China have been largely Google-less—at least since the company responded to criticism by leaving China 8 years ago. Now, Google is preparing to re-enter the Chinese market, according to The Intercept and leaked documents, where the flow of information to people is severely limited.

According to The New York Times, “Google has teams of engineers working on a search app that restricts content banned by Beijing, said the people, who asked for anonymity because they were not permitted to speak publicly about the project. The company has demonstrated the service to Chinese government officials, they added.” The same sources also say that Google’s re-entrance to China is not a foregone conclusion, and the company is constantly testing new products that never see daylight.

But it doesn’t end there. Google is also working on a news aggregation app. The Information reported, “Google has been working on the app since last year and had been meeting with Chinese regulators to discuss the project, the people said.” 

There’s still a long way to go before either of the apps are approved by Chinese officials—which leaves plenty of time for activist employees and general protesters to put a stop to the plan. But how long can Google resist the temptation of the enormous and potentially very lucrative Chinese search market.

Related Articles

Attitudes about chatbots play out in how digital strategists and implementation firms look at chatbots in the user experience mix.
What does it take to reach the top of the SEO chart around the world?
Regardless of industry and company size, global content effectiveness relies on three pillars: global reach, local relevance, and personal resonance. These are the key enablers, as well as serious challenges. Since global content strategies are built and executed according to business factors, most success stories are based on these pillars. They push globalizing organizations to synchronize global content value chains with agile product or service lifecycles.
GDPR is here, but people in the United States have only benefitted from this E.U. provision as a sort of side-effect of the law. But now new data privacy protection laws are on their way to at least one American state.