Interwoven and SBI and Company Launch Brand Portal Solution

Oct 24, 2003

Interwoven, Inc., a provider of content management for the enterprise, and SBI and Company (SBI), a professional services firm, have announced the availability of its Brand Portal Solution designed to help enterprises build, manage, and steward their brands. Developed jointly, the Brand Portal Solution combines Interwoven MediaBin Asset Server software, an integrated digital asset management (DAM) solution, with SBI's brand strategy and technology implementation consulting to provide a digital foundation for building, leveraging, and controlling enterprise brands.

Components of the solution include: SBI's brand stewardship methodology for assessing, developing, and managing enterprise brands, both as individual brands and as part of an overall roster of enterprise brands under a unified brand architecture; Interwoven's platform to build, leverage, access, and control enterprise brand assets, such as corporate and product logos, product images, brochures, presentations, and other rich media assets, used within enterprise software applications, Web properties, and print collateral; SBI and Interwoven's combined approach to developing and powering brand stewardship guidelines and principals within a secure portal to drive appropriate usage of brand assets within marketing programs, such as product launches, cooperative marketing programs, and marketing campaigns.

The Brand Portal Solution is a place for brand managers and their constituencies, such as marketing and advertising agencies, distributors and channel partners, to build, leverage, and distribute brand assets. The solution provides marketing departments the ability to control the marketing content development, management, and distribution process. The Interwoven Brand Portal Solution integrates with portal applications from BEA, IBM, Microsoft, Oracle, Plumtree and SAP via Interwoven's service-oriented architecture, a Web service-enabled, next generation interface to all Interwoven services.

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