Interwoven, Inc., an enterprise content management company, has announced an agreement with DoubleClick Inc., a provider of marketing tools for advertisers, direct marketers, and Web publishers, to offer a marketing content management solution. Under the agreement, Interwoven will offer SmartPath 5.0 to extend its marketing content management capabilities. SmartPath is a MRM (marketing relationship management) software application that is designed to enable marketers to manage marketing initiatives across the marketing supply chain optimizing core functions, including information management, production, operations, and team communication.
Integrating Interwoven's MediaBin Asset Server 4.0 software with the SmartPath solution is intended to provide marketing organizations with the ability to accelerate time-to-market for product introductions and promotions while increasing marketing productivity. Interwoven's Marketing Content Management solution is designed to help marketing organizations increase their control over the marketing content supply chain.