Interwoven Launches Adaptive Targeting

Oct 24, 2008

Interwoven, Inc., a global provider of content management solutions, announced the availability of Interwoven Optimost Adaptive Targeting, enhancing the ability of businesses to identify the best combination of content for each web visitor based on a wide-range of audience characteristics and behaviors. Interwoven Optimost Adaptive Targeting enables marketers to discover new segments of site visitors, learn more about current visitor segments, and respond with relevant experiences and content. With Adaptive Targeting, marketers can use either single attribute data or combine categories to create multidimensional visitor segments. Further, within defined categories, marketers can test combinations of content, offers, and layouts to determine the best content for each audience segment.