Internet Named Most Important Source of Investing Information in New Survey

Jan 30, 2009


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A new online survey by Forbes.com, together with business communications firm FD, confirms the steady rise of the internet as the number one source for investing information. The surveys were commissioned by Forbes.com and conducted by FD’s Affluent Dynamics Panel in November 2008. The survey of individual investors revealed that: 65% of respondents consider the internet their most important source of investing information, 47% of these investors spend 20 or more hours per week on the internet, excluding email, 54% reported spending more time on the web (not including email) in 2008, 29% spent less time reading daily newspapers, 37% spent less time watching television, and 32% spent less time listening to the radio, as compared to only 3% who spent less time on the internet, newspapers were cited by 17% of respondents as the most important source of investing information. The financial advisor survey showed that: 68% of respondents consider the internet as their most important source of investing information, 50% reported spending more time on the internet (not including email) 39% of these advisors spend 20 or more hours per week on the internet excluding email, 1% spent less time on the internet compared to 39% who spent less time reading daily newspapers, 28% who spent less time watching television, and 24% who spent less time listening to the radio.

(www.forbes.com, www.fd.com)