Integral Ad Science Verification Now Available for Snapchat Inventory

Sep 20, 2018

Over 188 million people use Snapchat every day to express themselves, live in the moment, and learn about the world. Following a six-month beta with over 50 brands--Integral Ad Science (IAS) and Snapchat now offer advertisers viewability and ad fraud measurement solutions to employ across their Snapchat in-app video buys.

Until now, brands couldn’t measure viewability and fraud with IAS for Snapchat video advertising campaigns, leaving room for uncertainty about whether ads were actually reaching key audiences. The IAS integration provides critical campaign metrics, including the percentage of fraudulent views, the percentage of in-view ads, and percentage of completed views.

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