Integral Ad Science Expands Partnership with Facebook

Jun 15, 2017


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Integral Ad Science (IAS), the measurement and analytics company that serves the advertising industry, announced it has expanded its partnership with Facebook to address growing concerns around transparency and viewability in the digital advertising industry. Marketers can now access expanded measurement and reporting across Facebook, Instagram, and Facebook’s Audience Network, adding to video measurement capabilities first introduced in 2016.

To address the challenges around transparency, IAS continues to strengthen its partnership with Facebook to provide independent, third-party measurement to brands and agencies globally. This extended partnership is welcome by brands and agencies alike, and will drive greater visibility into campaign performance.  

The IAS-Facebook integration now includes additional reporting for Facebook, Instagram, and Audience Network.

  • Facebook– IAS brought video and display viewability and fraud measurement to Facebook advertisers last year. Now advertisers can measure and evaluate performance across campaigns based on the 50% in view for one second standard for display ads on Facebook.
  • Instagram – Viewability and fraud data are now available for display ads on Instagram. This data is now available across Instagram Display and Video.
  • Facebook Audience Network – Fraud data is now available across Facebook’s Audience Network for video ads bought through the video view objective, extending third party measurement to inventory outside of Facebook’s owned and operated properties.

Integral Ad Science (IAS) is a global measurement and analytics company that builds verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence and activate consumers everywhere, on every device.

(integralads.com)