Instreamatic Partners with jacapps to Accelerate the Reach of Dialogue Advertising into Audio-Centric Mobile Apps

Jun 25, 2019


Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and jacapps, a leading custom application developer, partnered to integrate Instreamatic into the newest jacapps platform. The integration will allow all jacapps commercial radio, public radio, and Christian radio clients to take advantage of fully-measurable, AI-powered interactive dialogue advertising with their audio content, powered by Instreamatic’s audio ad technology.

Instreamatic has introduced a solution to the “click challenge” faced by advertisers on audio-centric apps. Because audio itself cannot be clicked—unlike visual digital ads displayed across web and mobile interfaces—measuring and attributing the impact of audio ad campaigns has been difficult. In practice, this means that an audience listening to audio on a jacapps-created, Instreamatic-enabled app will receive voice-enabled ads that include a verbal call-to-action; for example, prompting the user to respond affirmatively to get more information on a particular product, or saying “no thanks” to skip the ad.

By enabling advertisers to create interactive voice ads that prompt consumers to respond to brand offers with conversational language, Instreamatic also collects and provides rich, empirical ad metrics that allow advertisers and publishers to fully understand audience responses and perform data-driven ad campaign optimization.

jacapps has played an integral role in bringing radio stations and other audio-based mobile applications into the mainstream, having developed apps for nearly 500 stations across iOS and Android for radio-industry clients since 2008.

Instreamatic’s technology features voice AI utilizing natural language understanding (NLU), enabling listeners to respond naturally and conversationally, and to go far beyond “yes or no” interactions as needed. Instreamatic’s AI also uses deep learning mechanisms to continuously iterate on its understanding of user intent, in order to improve ad experiences and ad campaign effectiveness. In preliminary performance results, Instreamatic’s technology has demonstrated that dialogue advertising experiences deliver increased consumer engagement and commitment to ad material.

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