Instart Logic announced its Application Services Platform, an integrated set of speed, mobility, and security technologies designed to optimize digital revenue. It also announced a new business model which it says is designed to disrupt the $10 billion content and application delivery markets.
Beginning immediately Instart Logic will deliver enterprise application and content delivery at commodity cost, and will price based only on value-added services to improve speed, security, and advertising revenues. Additionally, leveraging AppSpeed, Instart Logic’s endpoint-aware application delivery solution, the company will guarantee in writing to make a customer’s web, mobile web, and mobile applications 20% faster than a company’s existing delivery method, as benchmarked by a third-party vendor.
Instart Logic also announced further enhancements to its recently announced Ad Integrity service, which will now also unblock video pre-roll advertising, in addition to display advertising. By bringing powerful new machine learning, automation and ground-breaking technology to thwart ad blocking technologies for every type of advertising - from display ads to video ads, to the world of application delivery - Instart Logic is fundamentally altering the value enterprises ascribe to content delivery networks.