Insite Software, a provider of B2B commerce platforms, announced extended functionality of its InsiteCommerce platform to leverage customization data from the Sitecore Experience Platform. The Sitecore platform contains digital marketing and automation tools, including analytics, testing, email and personalization.
Manufacturing and distribution companies using or considering Sitecore for customer experience management can now more easily deploy digital commerce functions from within Sitecore 7.0 and create a customized experience. With this extension of functionality, Sitecore customers can now build and deploy sites more quickly and easily through a new library of eCommerce page templates designed specifically for Sitecore. The page-template library reduces commerce-site development time by up to 75 percent and supports the user-adaptive experience.
In addition, customer data can now be pushed from the Sitecore content management system through to the commerce portal or website. New integration features also allow for the mass deployment of personalized sites for various personas, such as consumers, dealers, or sales teams.