Insite Software Launches InsiteAnalytics

Jan 27, 2015

Insite Software, a leading provider of B2B eCommerce platforms, announced the availability of InsiteAnalytics, a powerful new analytics package designed to help customers improve the performance of their eCommerce investments and technologies. InsiteAnalytics delivers key insights enabling organizations to understand how and where to take action to enhance engagement and improve return on eCommerce investments.

Recognizing that manufacturers and distributors don't have in-house data analysts/scientists to dedicate to eCommerce reporting and analytics, InsiteAnalytics produces what Insite Software calls "data insights for people with day jobs," aiming to eliminate the pain and complexity of data analysis and enabling organizations to quickly and easily actualize the value of their data.

Pre-configured views are designed to provide specific insight to different job-roles in the organization; these include eCommerce strategists, eCommerce marketers, sales representatives, and web site administrators. The dynamic reporting framework delivers trend insights, scorecards, and cost-benefit modeling that result in better, faster, more actionable, and more strategic decision-making to improve competitive business advantage. InsightAnalytics customers gain an understanding of customer behavior, product sell through, and website activity, as well as metrics revealing website operations where customers may struggle and sales break down.

InsiteAnalytics is configurable to accommodate unique customer attributes and make insights relevant to each organization. Organizations can be up and running on the InsiteAnalytics solution in only 30 days.