Innovid, a platform delivering immersive video advertising anywhere, released its Interactive Video Advertising Benchmarks: H1 2013. Similar to Innovid's Q4 2012 Benchmarks, the report showed that campaigns leveraging video interactivity could increase ad engagement by 232%. The report also showed that interactive ads produced significantly higher awareness rates, viewing rates, and more time spent interacting with the ad. Overall, the latest benchmarks showed a 161% increase in brand exposure.
Innovid studied over 2,300 campaigns in H1 2013 on more than 1,000 premium publishers and 20 ad networks globally. The report provides benchmarks for Awareness Rate, Engagement Rate, Time Earned, Completion Rate, Ad Viewability, and Click-Thru Rate focusing on Pre-roll, Innovid's inRoll Apps, and inRoll Expand formats.