Ingenta Audience Debuts

Oct 20, 2016


BEST PRACTICES SERIES

Ingenta Audience, powered by Enreach, the latest addition to the Ingenta Advertising package, allows digital publishers to sell online newspaper and magazine advertising space by leveraging programmatic buying capability to reach “the right audience, with the right offer, at the right time."

The new solution allows advertising channel media owners to generate data-driven revenues by collecting first party data and enriching it with segmentation to enable prediction and customization capabilities to their advertising properties.

(ingenta.com)