Ingenta Acquires 5 fifteen Ltd

Aug 02, 2016

Ingenta, a software provider to the publishing industry, has acquired 5 fifteen Ltd, software supplier to the magazine and newspaper industry. The purchase will allow Ingenta to strengthen its product portfolio and strategically build on its existing plans to diversify its client base, extending its offering into the media industry, in addition to trade and academic publishing markets.

Established in the UK in 1999, 5 fifteen is known for its web-based advertising platform, ad DEPOT, which allows media organizations to sell, manage and deliver print and digital advertising. The system has processed over £1BN in advertising income and is used by major organizations such as Hearst Corporation, Trusted Media Brands (Reader's Digest), Springer Nature, and Elsevier.  

As part of the acquisition, ad DEPOT will be incorporated into Ingenta's product suite and will change its name to Ingenta Advertising. Development of the existing advertising product will continue in line with the current roadmap, although enrichment of the platform will be enhanced further through Ingenta's expertise in creating digital-first products as a result of the alliance.