Infutor Acquires Dunn Data Company to Enhance Consumer Intelligence Trifecta of Identities, Attributes and Insights

Nov 12, 2019


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Consumer identity management expert Infutor announced that it has acquired Dunn Data Company, a New York-based marketing intelligence provider specializing in consumer identity, demographics, lifestyle, and affinity attribute solutions. With a sterling reputation of working with consumer marketing data for more than 40 years, Dunn’s vast and high-quality consumer transactional data sets combined with zero- and first-party self-reported and inferred attribute data will enrich Infutor’s extensive TruthSet Identity Graph.

Combined with the Ruf acquisition in late 2018 which added a powerful suite of consumer analytics and unique segmentation capabilities, the Dunn Data Company addition affords marketers the ability to further personalize their engagements with consumers through a deeper level of attribute data. Marketers leveraging Infutor’s identity graph now have access to Dunn’s Consumer Affinity Index (CAI), which is a modeled index of consumer interests based on various transacted and self-reported data elements arranged into more than 700 categories and scored regarding intensity of interest. The CAI provides rich engagement profiles based on a consumer’s level of affinities indicated by digital and offline transactional data, e.g., digital shopping carts, catalog purchases, and publisher data.


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