Infutor Acquires Dunn Data Company to Enhance Consumer Intelligence Trifecta of Identities, Attributes and Insights

Nov 12, 2019

Consumer identity management expert Infutor announced that it has acquired Dunn Data Company, a New York-based marketing intelligence provider specializing in consumer identity, demographics, lifestyle, and affinity attribute solutions. With a sterling reputation of working with consumer marketing data for more than 40 years, Dunn’s vast and high-quality consumer transactional data sets combined with zero- and first-party self-reported and inferred attribute data will enrich Infutor’s extensive TruthSet Identity Graph.

Combined with the Ruf acquisition in late 2018 which added a powerful suite of consumer analytics and unique segmentation capabilities, the Dunn Data Company addition affords marketers the ability to further personalize their engagements with consumers through a deeper level of attribute data. Marketers leveraging Infutor’s identity graph now have access to Dunn’s Consumer Affinity Index (CAI), which is a modeled index of consumer interests based on various transacted and self-reported data elements arranged into more than 700 categories and scored regarding intensity of interest. The CAI provides rich engagement profiles based on a consumer’s level of affinities indicated by digital and offline transactional data, e.g., digital shopping carts, catalog purchases, and publisher data.

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