Informa Finds Telecoms and TV Operators Turning to New Services

Jul 07, 2011

A research report from Informa Telecoms & Media found that telecoms and pay TV operators will increasingly need to add new services such as Spotify and YouView to service bundles in order to retain subscribers and attract new customers. According to Informa, telecom and TV operators are not attracting significant enough numbers of first-time customers for their core services, encouraging them to add new services to their bundles to maintain existing subscription levels.

By bundling third-party services with their more traditional offerings, telecoms and TV providers can attract additional customers. Informa's report also points out that by bundling multiple services, the companies might also attract customers by appealing to convenience, reducing multiple service fees to a single larger bundle fee.