IndustryBrains, a business performance-based media firm that specializes in contextual, site-specific advertising, has expanded its business to include syndication of paid listings to publishers participating in RSS-driven content feeds. Just as with IndustryBrains' Web-based paid listings, its RSS technology is private-labeled by partner sites and is designed to be transparent to the user. This enables publishers to leverage their brand and relationships with advertisers who are willing to pay more for placement on a highly regarded site. IDG's Infoworld and CMP Media's Techweb Network have implemented IndustryBrains listings as part of their category specific RSS syndication. Advertisers bid for placement on site-specific categories that are related to their business and listings are delivered whenever a customer performs a search on the specified terms throughout its network of sites.