Increasing Adoption of Smartphones and Advanced LTE Networks to Enhance the Performance of Mobile Campaign Management Platforms

Oct 24, 2019


BEST PRACTICES SERIES

According to a new market report, Mobile Campaign Management Platform Market, pertaining to the global mobile campaign management platform, the global mobile campaign management platform market is projected to reach a value of $4.2 billion by 2027. The mobile campaign management platform market is projected to expand at a CAGR of ~11% from 2019 to 2027. Growth of the mobile campaign management platform market can be attributed to the high demand for mobile-based marketing platforms and exponential growth in smartphone subscribers. North America is anticipated to lead the global mobile campaign management platform market, followed by Asia Pacific, during the forecast period.

 

Increasing Demand for Predictive Analytics and Analysis of Buying Behavior

Companies are adopting mobile campaign management platforms to reach the right customers at the right time. A mobile campaign management platform helps enterprises gain customer insights and take strategic decisions for the business, based on the analysis obtained from the software. The mobile campaign management platform market is being fueled by the increasing adoption of smartphones. Companies are engaging with maximum number of customers through smartphones and mobile applications.

The availability of advanced networks improves the performance of mobile campaign management platforms. Companies are deploying these platforms with the increasing use of 5G technology, which can easily integrate with smartphones and smoothly run on advanced 5G networks to improve application performance. A mobile campaign management platform helps increase awareness about new products, improving the marketing strategy of a company. This is expected to drive the demand for mobile campaign management platforms during the forecast period of 2019-2027.

 

Mobile Campaign Management Platform Market: Regional Outlook

In terms of region, the global mobile campaign management platform market has been segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America dominated the mobile campaign management platform market with a share of ~36% in 2018, and is expected to continue its dominance during the forecast period. The market in Asia Pacific is expected to expand at a growth rate (CAGR) of ~11% during the forecast period. Huge adoption of mobile marketing techniques by the retail industry is one of the major factors responsible for market growth in the region. The mobile campaign management platform market in Europe is expected to expand at a rate of ~11% during the forecast period, due to the increasing demand for mobile-based marketing tools and platforms. The mobile campaign management platform markets in the Middle East & Africa and South America are expected to expand moderately during the forecast period.

The report provides in-depth segment analysis of the global mobile campaign management platform market, thereby providing valuable insights at macro as well as micro levels. Analysis of major countries that hold growth opportunities or account for significant shares has also been included as part of the geographic analysis of the mobile campaign management platform market.


Related Articles

Up to 60% of the results returned by search engines in the study offer consumers access to counterfeit and possibly dangerous goods.
Applause, a provider of digital quality and crowdsourced testing, unveiled Applause Labs, an innovation engine focused on the rapid development and iteration of ideas that will bring next-generation testing concepts to life.
G Adventures will be using Crowdriff to showcase its brand and the small group travel adventures it offers, which connect everyone to the world, its people, culture, and way of life.
The content delivery network market reached roughly $ 7 billion in 2018, and is anticipated to grow at an impressive CAGR of 19% during the forecast period of 2019-2029.
Data gathered also reveals insights on social media use, ad preferences, and website browsing habits.