In-app Video from Flurry Now Available to Yahoo Advertisers

Nov 20, 2014


According to data from Flurry, consumers now spend more time on their mobile devices than watching their televisions. With that in mind, Yahoo announced that in-app inventory from Flurry and its Marketplace are now available to Yahoo advertisers. Flurry already serves more than 100 million video ads each month to more than a billion devices across the globe.

Advertisers can buy interstitial ads by audience, channel, or show, all available through Yahoo Ad Manager Plus. All mobile video ads powered by Flurry are 100% in-view, full-screen, and high definition. Advertisers also have options to choose from user- or auto-generated, and rewarded or non-rewarded views.