Vibrant Media has made its new In-View video, rich media, and static image formats available programmatically. The In-View range joins the In-Text, In-Image, and Adhesion banner formats in Vibrant Media’s portfolio of programmatic native ads. Scoring 93% on viewability, In-View has an average CTR of 1-2%. Partnering with Appnexus, an advertising technology company, enables easy planning, buying, and integration of the ad formats into campaigns across thousands of premium publishers.
Vibrant is also beta testing programmatic high impact ads, including its Amplify range of content marketing formats. The ad tech supplier aims to have all of its formats available programmatically by the end of Q1 2017.