In-Stat Research Finds Small Screens Better for Content, Bigger Screens for Productivity

Jan 12, 2012


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New research from In-Stat, part of The NPD Group, Inc., outlines users' attitudes and behaviors toward mobile devices: tablets, smartphones, laptops, and portable media players. In-Stat concluded that there are optimal uses for certain screen sizes: Larger screens are more conducive for productivity, whereas smaller screens are better for communication and entertainment.

"The top uses for tablets are web browsing, email, and downloading and using applications, which are productivity-based uses," says In-Stat senior analyst Stephanie Ethier. "The larger screen supports more heavy text consumption and greater user interaction."

54% of respondents cited personal information management as a top use for laptops, In-Stat reported, and smartphones are the most often used device while watching TV. The research was "based on [652] survey results derived from In-Stat's Technology Adoption Panel of technology users and decision makers who contribute their opinions and insights about technology usage and issues in the workplace and at home."

(www.in-stat.com)